Viac o knihe
"Everybody Writes" is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.In "Everybody Writes", top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.
Nákup knihy
Everybody Writes, Ann Handley
- Jazyk
- Rok vydania
- 2014
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- (pevná)
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- Titul
- Everybody Writes
- Jazyk
- anglicky
- Autori
- Ann Handley
- Vydavateľ
- John Wiley & Sons Inc
- Rok vydania
- 2014
- Väzba
- pevná
- Počet strán
- 320
- ISBN10
- 1118905555
- ISBN13
- 9781118905555
- Série
- Hodnotenie
- 4,15 z 5
- Anotácia
- "Everybody Writes" is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.In "Everybody Writes", top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.