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This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
Nákup knihy
Advertising Campaign Strategy, Donald Parente
- Jazyk
- Rok vydania
- 2000
- Väzba
- (pevná)
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- Titul
- Advertising Campaign Strategy
- Jazyk
- anglicky
- Autori
- Donald Parente
- Vydavateľ
- South Western Educational Publishing
- Rok vydania
- 2000
- Väzba
- pevná
- Počet strán
- 371
- ISBN10
- 003021114X
- ISBN13
- 9780030211140
- Série
- Hodnotenie
- 3,65 z 5
- Anotácia
- This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.