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This volume puts together an argument for the importance of a business vision, presenting examples of companies that lost focus trying to grow without it. It lays out a precise framework for creating and communicating a vision, combining a firm's values, competencies and methods
Nákup knihy
Guiding Growth, Mark Lipton
- Jazyk
- Rok vydania
- 2003
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- Titul
- Guiding Growth
- Jazyk
- anglicky
- Autori
- Mark Lipton
- Vydavateľ
- Harvard Business Press
- Rok vydania
- 2003
- Väzba
- pevná
- Počet strán
- 288
- ISBN10
- 1578517060
- ISBN13
- 9781578517060
- Série
- Hodnotenie
- 3,85 z 5
- Anotácia
- This volume puts together an argument for the importance of a business vision, presenting examples of companies that lost focus trying to grow without it. It lays out a precise framework for creating and communicating a vision, combining a firm's values, competencies and methods