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Marketing. Principles & Practice

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Marketing is one of the best and most respected introductory textbooks available. This revised edition combines the latest research with proven practical knowledge to provide a solid foundation of learning for all students of marketing.

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Marketing. Principles & Practice, Tom Cannon

Jazyk
Rok vydania
1998
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Titul
Marketing. Principles & Practice
Jazyk
anglicky
Vydavateľ
Burns & Oates
Rok vydania
1998
Väzba
mäkká
Počet strán
512
ISBN10
0304702943
ISBN13
9780304702947
Série
Anotácia
Marketing is one of the best and most respected introductory textbooks available. This revised edition combines the latest research with proven practical knowledge to provide a solid foundation of learning for all students of marketing.