Vypredané
Parametre
- 400 stránok
- 14 hodin čítania
Viac o knihe
One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Nákup knihy
Product Strategy for High Technology Companies, Michael McGrath
- Jazyk
- Rok vydania
- 2000
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Product Strategy for High Technology Companies
- Jazyk
- anglicky
- Autori
- Michael McGrath
- Vydavateľ
- McGraw Hill Professional
- Rok vydania
- 2000
- Väzba
- pevná
- Počet strán
- 400
- ISBN10
- 0071362460
- ISBN13
- 9780071362467
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Technológia, Manažment & HR, Marketing & Predaj
- Hodnotenie
- 3,6 z 5
- Anotácia
- One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.