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If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
Nákup knihy
Subliminal Persuasion, Dave Lakhani
- Jazyk
- Rok vydania
- 2008
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- (pevná)
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- Titul
- Subliminal Persuasion
- Jazyk
- anglicky
- Autori
- Dave Lakhani
- Vydavateľ
- Wiley, J
- Rok vydania
- 2008
- Väzba
- pevná
- ISBN10
- 0470243368
- ISBN13
- 9780470243367
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Psychologická tematika, Psychológia, Marketing & Predaj, Výskum
- Hodnotenie
- 3,8 z 5
- Anotácia
- If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.