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Viac o knihe
A survey of brands and branding throughout the world, the book concentrates on the top 300 brands and examines how brand design and trademark practice vary from country to country. It also considers the criteria for a successful brand and assesses techniques of brand evaluation.
Nákup knihy
Brands, Interbrand
- Jazyk
- Rok vydania
- 1990
- Väzba
- (pevná)
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- Titul
- Brands
- Jazyk
- anglicky
- Autori
- Interbrand
- Vydavateľ
- Mercury Business Books
- Rok vydania
- 1990
- Väzba
- pevná
- Počet strán
- 256
- ISBN10
- 1856360008
- ISBN13
- 9781856360005
- Série
- Štítky
- Automoto
- Anotácia
- A survey of brands and branding throughout the world, the book concentrates on the top 300 brands and examines how brand design and trademark practice vary from country to country. It also considers the criteria for a successful brand and assesses techniques of brand evaluation.