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Parametre
- 240 stránok
- 9 hodin čítania
Viac o knihe
Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).
Nákup knihy
The Advertising Effect, Adam Ferrier
- Jazyk
- Rok vydania
- 2014
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- (mäkká)
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- Titul
- The Advertising Effect
- Jazyk
- anglicky
- Autori
- Adam Ferrier
- Vydavateľ
- Oxford University Press, USA
- Rok vydania
- 2014
- Väzba
- mäkká
- Počet strán
- 240
- ISBN10
- 0195593928
- ISBN13
- 9780195593921
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Psychologická tematika, Psychológia, Marketing & Predaj
- Hodnotenie
- 4,25 z 5
- Anotácia
- Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).