Vypredané
Parametre
Viac o knihe
Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign
Nákup knihy
Advertising, Maurice I. Mandell
- Jazyk
- Rok vydania
- 1980
- Väzba
- (pevná)
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Doručenie
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Advertising
- Jazyk
- anglicky
- Autori
- Maurice I. Mandell
- Vydavateľ
- prentice-Hall, Inc.
- Rok vydania
- 1980
- Väzba
- pevná
- ISBN10
- 0130144495
- ISBN13
- 9780130144492
- Série
- Štítky
- Byznys, Marketing a PR
- Anotácia
- Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign