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Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign
Nákup knihy
Advertising, Maurice I. Mandell
- Jazyk
- Rok vydania
- 1980
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Advertising
- Jazyk
- anglicky
- Autori
- Maurice I. Mandell
- Vydavateľ
- Prentice-Hall, Inc.
- Rok vydania
- 1980
- Väzba
- pevná
- ISBN10
- 0130144495
- ISBN13
- 9780130144492
- Série
- Anotácia
- Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign