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For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .
Nákup knihy
Electronic Commerce 2010, David A. King, Efraim Turbain, Ting-Peng Liang, Deborrah Turban, Jae Kyu Lee
- Jazyk
- Rok vydania
- 2009
- Väzba
- (mäkká)
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- Titul
- Electronic Commerce 2010
- Podtitul
- A Managerial Perspective
- Jazyk
- anglicky
- Vydavateľ
- Pearson
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 968
- ISBN10
- 0137034652
- ISBN13
- 9780137034659
- Série
- Kategórie
- Štítky
- Byznys, Technológia
- Hodnotenie
- 4,85 z 5
- Anotácia
- For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .


