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The Successful Marketing Plan

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This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.

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The Successful Marketing Plan, Roman Hiebing, Scott Cooper

Jazyk
Rok vydania
2003
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3,5
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11 Hodnotenie

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Titul
The Successful Marketing Plan
Jazyk
anglicky
Vydavateľ
McGraw-Hill
Rok vydania
2003
Väzba
mäkká
Počet strán
576
ISBN10
0071395210
ISBN13
9780071395212
Série
Hodnotenie
3,45 z 5
Anotácia
This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.