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Viac o knihe
This practical book covers all aspects of sales promotion, including cash refunds and rebates, ecological promotions, and budgeting for promotions. The author explores how sales promotions succeed, why some fail, and how to make your promotions work harder.
Nákup knihy
Crackingjack!, Alan Toop
- Jazyk
- Rok vydania
- 1994
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- Titul
- Crackingjack!
- Jazyk
- anglicky
- Autori
- Alan Toop
- Vydavateľ
- Ashgate Publishing Company
- Rok vydania
- 1994
- Väzba
- mäkká
- Počet strán
- 176
- ISBN10
- 0566075881
- ISBN13
- 9780566075889
- Série
- Anotácia
- This practical book covers all aspects of sales promotion, including cash refunds and rebates, ecological promotions, and budgeting for promotions. The author explores how sales promotions succeed, why some fail, and how to make your promotions work harder.