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"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
Nákup knihy
The Growth Drivers, Andy Bird
- Jazyk
- Rok vydania
- 2011
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- (pevná)
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- Titul
- The Growth Drivers
- Jazyk
- anglicky
- Autori
- Andy Bird
- Vydavateľ
- John Wiley & Sons
- Rok vydania
- 2011
- Väzba
- pevná
- ISBN10
- 1119953316
- ISBN13
- 9781119953319
- Série
- Hodnotenie
- 3,35 z 5
- Anotácia
- "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--