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Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.
Nákup knihy
Scenario Thinking, George Wright, George Cairns
- Jazyk
- Rok vydania
- 2011
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- Titul
- Scenario Thinking
- Jazyk
- anglicky
- Autori
- George Wright, George Cairns
- Vydavateľ
- Palgrave Macmillan
- Rok vydania
- 2011
- Väzba
- pevná
- Počet strán
- 176
- ISBN10
- 0230271561
- ISBN13
- 9780230271562
- Série
- Hodnotenie
- 3,85 z 5
- Anotácia
- Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.