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Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.
Nákup knihy
Introduction to Advertising Media, Jim Surmanek
- Jazyk
- Rok vydania
- 1993
- Väzba
- (pevná)
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- Titul
- Introduction to Advertising Media
- Jazyk
- anglicky
- Autori
- Jim Surmanek
- Vydavateľ
- N T C Business Books
- Rok vydania
- 1993
- Väzba
- pevná
- Počet strán
- 357
- ISBN10
- 0844235458
- ISBN13
- 9780844235455
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.