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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Nákup knihy
The Manager's Guide to Distribution Channels, Linda Gorchels, Chuck West, Edward J. Marien
- Jazyk
- Rok vydania
- 2004
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- (pevná)
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- Titul
- The Manager's Guide to Distribution Channels
- Jazyk
- anglicky
- Autori
- Linda Gorchels, Chuck West, Edward J. Marien
- Vydavateľ
- McGraw Hill Professional
- Rok vydania
- 2004
- Väzba
- pevná
- Počet strán
- 320
- ISBN10
- 0071428682
- ISBN13
- 9780071428682
- Série
- Hodnotenie
- 3,25 z 5
- Anotácia
- Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.