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Sales force management

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This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.

Nákup knihy

Sales force management, Gilbert A. Churchill

Jazyk
Rok vydania
2000
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Titul
Sales force management
Jazyk
anglicky
Rok vydania
2000
Väzba
pevná
Počet strán
727
ISBN10
0070275556
ISBN13
9780070275553
Série
Hodnotenie
5 z 5
Anotácia
This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.