Parametre
Viac o knihe
This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
Nákup knihy
Strategic Marketing Management Cases, David W. Cravens, Victoria Lynn Crittenden, Charles W. Lamb
- Jazyk
- Rok vydania
- 1998
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- (mäkká)
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Platobné metódy
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