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Viac o knihe
This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
Nákup knihy
Strategic Marketing Management Cases, David W. Cravens, Victoria Lynn Crittenden, Charles W. Lamb
- Jazyk
- Rok vydania
- 1998
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- (mäkká)
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- Titul
- Strategic Marketing Management Cases
- Jazyk
- anglicky
- Vydavateľ
- Irwin
- Rok vydania
- 1998
- Väzba
- mäkká
- ISBN10
- 0256261253
- ISBN13
- 9780256261257
- Série
- Anotácia
- This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.