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- 288 stránok
- 11 hodin čítania
Viac o knihe
Based on six decades worth of research and millions of interviews, "The Influentials" profiles the ten percent of Americans who quietly and profoundly influence decisions about the cars the other nine percent drive, the books they read, and the candidates they support. This book tells companies how to win over these people who will--by word of mouth--become their most important sales tool
Skladom máme celkom knihy The Influentials (2003).
Nákup knihy
The Influentials, Edward B. Keller, Jon Berry
- Jazyk
- Rok vydania
- 2003
- product-detail.submit-box.info.binding
- (pevná),
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- Dobrá
- Cena
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- Titul
- The Influentials
- Jazyk
- anglicky
- Autori
- Edward B. Keller, Jon Berry
- Vydavateľ
- Free Press
- Rok vydania
- 2003
- Väzba
- pevná
- Počet strán
- 288
- ISBN10
- 0743227298
- ISBN13
- 9780743227292
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Sociológia, Marketing & Predaj
- Hodnotenie
- 3,3 z 5
- Anotácia
- Based on six decades worth of research and millions of interviews, "The Influentials" profiles the ten percent of Americans who quietly and profoundly influence decisions about the cars the other nine percent drive, the books they read, and the candidates they support. This book tells companies how to win over these people who will--by word of mouth--become their most important sales tool