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Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping
Autori
Hodnotenie knihy
Parametre
Viac o knihe
Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
Nákup knihy
Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping, Philip Graves
- Jazyk
- Rok vydania
- 2010
- Väzba
- (pevná)
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- Titul
- Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping
- Jazyk
- anglicky
- Autori
- Philip Graves
- Vydavateľ
- Nicholas Brealey
- Rok vydania
- 2010
- Väzba
- pevná
- ISBN10
- 1857885503
- ISBN13
- 9781857885507
- Série
- Štítky
- Byznys, Psychologická tematika, Výskum
- Hodnotenie
- 3,55 z 5
- Anotácia
- Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.