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Learn how advertisers and their clients prepare advertising and communications campaigns, and how they use Internet, new media, and Integrated Marketing Communications to deliver their advertising message in this lively, to-the-point advertising book filled with hundreds of current ads, Web links, and examples.

Nákup knihy

Advertising, Thomas C. O. Guinn, Chris T. Allen, Richard J. Semenik

Jazyk
Rok vydania
2000
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(pevná)
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Platobné metódy

3,5
Dobrá
2 Hodnotenie

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Titul
Advertising
Jazyk
anglicky
Rok vydania
2000
Väzba
pevná
Počet strán
694
ISBN10
0324006616
ISBN13
9780324006612
Série
Hodnotenie
3,5 z 5
Anotácia
Learn how advertisers and their clients prepare advertising and communications campaigns, and how they use Internet, new media, and Integrated Marketing Communications to deliver their advertising message in this lively, to-the-point advertising book filled with hundreds of current ads, Web links, and examples.