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This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.
Nákup knihy
Beyond customer satisfaction to customer loyalty. The key to greater profitability, Keki R. Bhote
- Jazyk
- Rok vydania
- 1996
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- (mäkká)
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- Titul
- Beyond customer satisfaction to customer loyalty. The key to greater profitability
- Jazyk
- anglicky
- Autori
- Keki R. Bhote
- Vydavateľ
- American Management Association
- Rok vydania
- 1996
- Väzba
- mäkká
- Počet strán
- 148
- ISBN10
- 0814423620
- ISBN13
- 9780814423622
- Série
- Hodnotenie
- 3,15 z 5
- Anotácia
- This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.