Viac o knihe
"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
Nákup knihy
Creative Strategy and the Business of Design, Douglas H. Sprenkle, Sean D. Davis, Jay L. Lebow
- Jazyk
- Rok vydania
- 2023
- Väzba
- (mäkká)
Tu nám chýba tvoja recenzia
- Titul
- Creative Strategy and the Business of Design
- Jazyk
- anglicky
- Vydavateľ
- F&W Publications Inc
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 208
- ISBN10
- 1440341559
- ISBN13
- 9781440341557
- Série
- Kategórie
- Štítky
- Byznys
- Hodnotenie
- 4 z 5
- Anotácia
- "The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.