Consumer behavior: Concepts and apllications

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Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.

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Consumer behavior: Concepts and apllications, David L. Loudon, Albert J. Della Bitta

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Rok vydania: 1993
Väzba: (pevná)

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Titul: Consumer behavior: Concepts and apllications
Jazyk: anglicky
Autori: David L. Loudon, Albert J. Della Bitta
Vydavateľ: McGraw-Hill
Rok vydania: 1993
Väzba: pevná
ISBN10: 0070387672
ISBN13: 9780070387676
Série
Zbierka: McGraw-Hill series in marketing
Kategórie: Náučná literatúra Biznis & Manažment Marketing & Predaj
Štítky: Byznys, Marketing a PR
Hodnotenie: 4,25 z 5
Anotácia: Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.