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Viac o knihe
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Nákup knihy
Fundamentals of Marketing, Kolektív autorov
- Jazyk
- Rok vydania
- 2018
- Väzba
- (mäkká)
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- Titul
- Fundamentals of Marketing
- Jazyk
- anglicky
- Autori
- Kolektív autorov
- Vydavateľ
- Goodfellow Publishers Limited
- Rok vydania
- 2018
- Väzba
- mäkká
- ISBN10
- 1910158984
- ISBN13
- 9781910158982
- Série
- Kategórie
- Štítky
- Byznys
- Anotácia
- Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.