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A Cannes Lions Jury Presents: The Art of Branded Entertainment
Viac o knihe
In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In 'The Art of Branded Entertainment' they reflect on the winning strategies and campaigns.
Nákup knihy
A Cannes Lions Jury Presents: The Art of Branded Entertainment, Ricardo Dias, Monica Chun, Tomoya Suzuki, Gabor Harrach, Marcelo Pascoa, Pelle Sjoenell, Xenopo, Luciana Olivares
- Jazyk
- Rok vydania
- 2018
- Väzba
- (mäkká)
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- Titul
- A Cannes Lions Jury Presents: The Art of Branded Entertainment
- Jazyk
- anglicky
- Autori
- Ricardo Dias, Monica Chun, Tomoya Suzuki, Gabor Harrach, Marcelo Pascoa, Pelle Sjoenell, Xenopo, Luciana Olivares
- Vydavateľ
- Peter Owen Publishers
- Rok vydania
- 2018
- Väzba
- mäkká
- Počet strán
- 320
- ISBN10
- 0720620589
- ISBN13
- 9780720620580
- Série
- Štítky
- Vysokoškolské učebnice
- Anotácia
- In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In 'The Art of Branded Entertainment' they reflect on the winning strategies and campaigns.