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Viac o knihe
A guide to the wide range of terms used in marketing, from "action plans" to "zero ratings". This book is of interest to marketers, general managers, or to people who want to understand the importance of marketing in the business world.
Nákup knihy
Pocket guide to marketing., Michael Thomas
- Jazyk
- Rok vydania
- 1989
- Väzba
- (pevná)
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- Titul
- Pocket guide to marketing.
- Jazyk
- anglicky
- Autori
- Michael Thomas
- Vydavateľ
- The Economist publications
- Rok vydania
- 1989
- Väzba
- pevná
- ISBN10
- 0631147675
- ISBN13
- 9780631147671
- Série
- Štítky
- Byznys
- Anotácia
- A guide to the wide range of terms used in marketing, from "action plans" to "zero ratings". This book is of interest to marketers, general managers, or to people who want to understand the importance of marketing in the business world.