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For all interested in what it means to "go global," Doz (global technology and innovation) and his colleagues at INSEAD distinguish metanational from multinational companies and discuss how such companies (e.g., Nokia) innovate by effectively tapping globally dispersed knowledge about technology and consumer trends. They specify capabilities that this new breed of business needs to build and knowledge prospecting strategies. Annotation copyrighted by Book News, Inc., Portland, OR
Skladom máme celkom knihy From Global to Metanational (2001).
Nákup knihy
From Global to Metanational, José Santos, Peter J. Williamson, Yves L. Doz
- Jazyk
- Rok vydania
- 2001
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- Titul
- From Global to Metanational
- Jazyk
- anglicky
- Vydavateľ
- Harvard Business Press
- Rok vydania
- 2001
- Väzba
- pevná
- Počet strán
- 258
- ISBN10
- 0875848702
- ISBN13
- 9780875848709
- Série
- Hodnotenie
- 3,4 z 5
- Anotácia
- For all interested in what it means to "go global," Doz (global technology and innovation) and his colleagues at INSEAD distinguish metanational from multinational companies and discuss how such companies (e.g., Nokia) innovate by effectively tapping globally dispersed knowledge about technology and consumer trends. They specify capabilities that this new breed of business needs to build and knowledge prospecting strategies. Annotation copyrighted by Book News, Inc., Portland, OR