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This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.
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Marketing Plans That Work, Malcolm McDonald, Warren Keegan
- Jazyk
- Rok vydania
- 2002
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- Titul
- Marketing Plans That Work
- Jazyk
- anglicky
- Autori
- Malcolm McDonald, Warren Keegan
- Vydavateľ
- Butterworth-Heinemann
- Rok vydania
- 2002
- Väzba
- mäkká
- ISBN10
- 0750673079
- ISBN13
- 9780750673075
- Série
- Hodnotenie
- 3 z 5
- Anotácia
- This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.