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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
Nákup knihy
Scenario planning : the link between future and strategy, Mats Lindgren, Hans Bandhold
- Jazyk
- Rok vydania
- 2003
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- Titul
- Scenario planning : the link between future and strategy
- Jazyk
- anglicky
- Autori
- Mats Lindgren, Hans Bandhold
- Vydavateľ
- Palgrave Macmillan
- Rok vydania
- 2003
- Väzba
- pevná
- Počet strán
- 240
- ISBN10
- 0333993179
- ISBN13
- 9780333993170
- Série
- Hodnotenie
- 4,35 z 5
- Anotácia
- Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.