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Citizen Brand" presents a powerful new concept designed to help companies develop brands that will inspire passionate loyalty among consumers in today's emotionally charged social and economic climate.
Nákup knihy
Citizen brand : 10 commandments for transforming brands in a consumer democracy, Marc Gobé
- Jazyk
- Rok vydania
- 2002
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- Titul
- Citizen brand : 10 commandments for transforming brands in a consumer democracy
- Jazyk
- anglicky
- Autori
- Marc Gobé
- Vydavateľ
- Allworth Press
- Rok vydania
- 2002
- Väzba
- mäkká
- Počet strán
- 256
- ISBN10
- 158115240x
- ISBN13
- 9781581152401
- Série
- Hodnotenie
- 3,15 z 5
- Anotácia
- Citizen Brand" presents a powerful new concept designed to help companies develop brands that will inspire passionate loyalty among consumers in today's emotionally charged social and economic climate.