Hodnotenie knihy
Viac o knihe
Citizen Brand" presents a powerful new concept designed to help companies develop brands that will inspire passionate loyalty among consumers in today's emotionally charged social and economic climate.
Nákup knihy
Citizen brand : 10 commandments for transforming brands in a consumer democracy, Marc Gobé
- Jazyk
- Rok vydania
- 2002
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- (mäkká)
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