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A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
Nákup knihy
The Social License, John Morrison
- Jazyk
- Rok vydania
- 2014
- Väzba
- (pevná)
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- Titul
- The Social License
- Jazyk
- anglicky
- Autori
- John Morrison
- Vydavateľ
- Palgrave Macmillan
- Rok vydania
- 2014
- Väzba
- pevná
- Počet strán
- 187
- ISBN10
- 1137370718
- ISBN13
- 9781137370716
- Série
- Kategórie
- Štítky
- Byznys
- Hodnotenie
- 4,15 z 5
- Anotácia
- A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.