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An examination of the successful Absolut Vodka advertising campaign reveals how various ad agencies falsely claimed credit for the original ideas when in fact the campaign was conceived by two junior advertising assistants.
Nákup knihy
Absolut : Biography of a Bottle, Carl Hamilton
- Jazyk
- Rok vydania
- 2000
- Väzba
- (pevná)
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- Titul
- Absolut : Biography of a Bottle
- Jazyk
- anglicky
- Autori
- Carl Hamilton
- Vydavateľ
- Texere, [2000]
- Rok vydania
- 2000
- Väzba
- pevná
- Počet strán
- 312
- ISBN10
- 1587990024
- ISBN13
- 9781587990021
- Série
- Štítky
- Byznys
- Hodnotenie
- 3,65 z 5
- Anotácia
- An examination of the successful Absolut Vodka advertising campaign reveals how various ad agencies falsely claimed credit for the original ideas when in fact the campaign was conceived by two junior advertising assistants.