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Parametre
- 288 stránok
- 11 hodin čítania
Viac o knihe
If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.
Nákup knihy
Unconscious Branding, Douglas Van Praet
- Jazyk
- Rok vydania
- 2014
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- (mäkká)
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- Titul
- Unconscious Branding
- Jazyk
- anglicky
- Autori
- Douglas Van Praet
- Vydavateľ
- Palgrave Macmillan
- Rok vydania
- 2014
- Väzba
- mäkká
- Počet strán
- 288
- ISBN10
- 1137278927
- ISBN13
- 9781137278920
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Psychologická tematika, Psychológia, Sociológia, Marketing & Predaj, Neuroveda
- Hodnotenie
- 3,9 z 5
- Anotácia
- If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.