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Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
Nákup knihy
Loveworks, Kevin Roberts
- Jazyk
- Rok vydania
- 2013
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- (pevná)
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- Titul
- Loveworks
- Jazyk
- anglicky
- Autori
- Kevin Roberts
- Vydavateľ
- powerHouse Books,U.S.
- Rok vydania
- 2013
- Väzba
- pevná
- Počet strán
- 192
- ISBN10
- 1576876403
- ISBN13
- 9781576876404
- Série
- Hodnotenie
- 3,9 z 5
- Anotácia
- Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.