The Road to the White House, 1992 : The Politics of Presidential Elections

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And the campaign in the general election. The Road to the White House is distinct in its up-to-date coverage, its readable style, and its use of colorful examples from recent presidential campaigns. Among the important issues it considers are the influence of the media on the outcome of elections, the phenomenon of negative campaigning, the legal and political environment of the campaign, the impact of campaign finance reform, predicting and interpreting the results of.