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Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.
Nákup knihy
Basics Advertising 03: Ideation, Nik Mahon
- Jazyk
- Rok vydania
- 2011
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- (mäkká)
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- Titul
- Basics Advertising 03: Ideation
- Jazyk
- anglicky
- Autori
- Nik Mahon
- Vydavateľ
- Bloomsbury Publishing PLC
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 184
- ISBN10
- 2940411506
- ISBN13
- 9782940411504
- Série
- Hodnotenie
- 3,85 z 5
- Anotácia
- Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.