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Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.
Nákup knihy
Brand Success, Matt Haig
- Jazyk
- Rok vydania
- 2011
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- Titul
- Brand Success
- Jazyk
- anglicky
- Autori
- Matt Haig
- Vydavateľ
- Kogan Page Ltd
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 296
- ISBN10
- 0749462876
- ISBN13
- 9780749462871
- Série
- Hodnotenie
- 3,75 z 5
- Anotácia
- Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.