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This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
Nákup knihy
Introduction to mass communication : media literacy and culture, Stanley J. Baran
- Jazyk
- Rok vydania
- 2001
- Väzba
- (mäkká)
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- Titul
- Introduction to mass communication : media literacy and culture
- Jazyk
- anglicky
- Autori
- Stanley J. Baran
- Vydavateľ
- Mayfield
- Rok vydania
- 2001
- Väzba
- mäkká
- Počet strán
- 519
- ISBN10
- 0767419251
- ISBN13
- 9780767419253
- Série
- Kategórie
- Štítky
- Škola
- Hodnotenie
- 3,5 z 5
- Anotácia
- This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.