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The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value.
Nákup knihy
Advanced Brand Management - Managing Brands in a Changing World (Second Edition), Paul Temporal
- Jazyk
- Rok vydania
- 2009
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- (pevná)
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- Titul
- Advanced Brand Management - Managing Brands in a Changing World (Second Edition)
- Jazyk
- anglicky
- Autori
- Paul Temporal
- Vydavateľ
- John Wiley And Sons Ltd
- Rok vydania
- 2009
- Väzba
- pevná
- Počet strán
- 350
- ISBN10
- 0470824492
- ISBN13
- 9780470824498
- Série
- Hodnotenie
- 3,75 z 5
- Anotácia
- The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value.