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Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.
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I'm With the Brand, Robin Walker
- Jazyk
- Rok vydania
- 2008
- Väzba
- (mäkká)
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- Titul
- I'm With the Brand
- Jazyk
- anglicky
- Autori
- Robin Walker
- Vydavateľ
- Little, Brown Book Group
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 295
- ISBN10
- 184529887X
- ISBN13
- 9781845298876
- Série
- Kategórie
- Štítky
- Byznys, Psychologická tematika, Veda
- Hodnotenie
- 3,6 z 5
- Anotácia
- Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.