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The Adweek Copywriting Handbook

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The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

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The Adweek Copywriting Handbook, Joseph Sugarman

Jazyk
Rok vydania
2006
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Platobné metódy

4,1
Veľmi dobrá
1182 Hodnotenie

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Titul
The Adweek Copywriting Handbook
Jazyk
anglicky
Rok vydania
2006
Väzba
mäkká
ISBN10
0470051248
ISBN13
9780470051245
Série
Hodnotenie
4,1 z 5
Anotácia
The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.