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The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
Nákup knihy
The Adweek Copywriting Handbook, Joseph Sugarman
- Jazyk
- Rok vydania
- 2006
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- The Adweek Copywriting Handbook
- Jazyk
- anglicky
- Autori
- Joseph Sugarman
- Vydavateľ
- John Wiley And Sons Ltd
- Rok vydania
- 2006
- Väzba
- mäkká
- ISBN10
- 0470051248
- ISBN13
- 9780470051245
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Psychologická tematika, Príručky a návody, Psychológia, Marketing & Predaj, Písanie, Komunikácia
- Hodnotenie
- 4,1 z 5
- Anotácia
- The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.


