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National Image and Competitive Advantages

Hodnotenie knihy

2,8(4)Ohodnotiť

Viac o knihe

Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.

Nákup knihy

National Image and Competitive Advantages, Eugene D. Jaffe, Israel D. Nebenzahl

Jazyk
Rok vydania
2006
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2,8
Dobrá
4 Hodnotenie

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