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This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
Nákup knihy
Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry, Olga Mitterfellner
- Jazyk
- Rok vydania
- 2020
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- Titul
- Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
- Jazyk
- anglicky
- Autori
- Olga Mitterfellner
- Vydavateľ
- Routledge
- Rok vydania
- 2020
- Väzba
- mäkká
- ISBN10
- 1138323098
- ISBN13
- 9781138323094
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Marketing & Predaj, Módna tematika, Móda, Marketing a PR
- Anotácia
- This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.