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Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Nákup knihy
How Brands Become Icons, Deborah Holtz
- Jazyk
- Rok vydania
- 2004
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- How Brands Become Icons
- Jazyk
- anglicky
- Autori
- Deborah Holtz
- Vydavateľ
- Conta Gromberg Communication
- Rok vydania
- 2004
- Väzba
- pevná
- Počet strán
- 263
- ISBN10
- 1578517745
- ISBN13
- 9781578517749
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Design, Marketing & Predaj, Kultúra a spoločnosť, Postgraduálne štúdium
- Hodnotenie
- 3,8 z 5
- Anotácia
- Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.