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Offers various strategies and tactics for the entire major account sales cycle. This book helps you tailor your selling strategy to match each step in the client's decision-making process. It also helps enable you to handle negotiations, concessions on price, and term agreements skillfully and effectively.
Nákup knihy
Major Account Sales Strategy, Neil Rackham
- Jazyk
- Rok vydania
- 1989
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- Cena
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- Titul
- Major Account Sales Strategy
- Jazyk
- anglicky
- Autori
- Neil Rackham
- Vydavateľ
- McGraw-Hill Education - Europe
- Rok vydania
- 1989
- Väzba
- pevná
- ISBN10
- 0070511144
- ISBN13
- 9780070511149
- Série
- Hodnotenie
- 4,2 z 5
- Anotácia
- Offers various strategies and tactics for the entire major account sales cycle. This book helps you tailor your selling strategy to match each step in the client's decision-making process. It also helps enable you to handle negotiations, concessions on price, and term agreements skillfully and effectively.