Guerrilla marketing goes green : winning strategies to improve your profits and your planet

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Two masters of marketing share their most powerful success strategies to help you thrive. Discover how to reduce marketing costs and increase profits by adopting green and ethical practices. Learn to transform customers, suppliers, and even competitors into your unofficial sales force. Gain insights on converting business contacts into valuable joint-venture partners. Cut advertising expenses while boosting revenues through social media, traditional media, and innovative thinking—potentially getting paid for your marketing efforts. Utilize the Magic Triangle and the Abundance Principle to accelerate your success. This resource serves as a roadmap for flourishing as a green, ethical business in both challenging and prosperous times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." —Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy. "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of this book. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver.