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Arthur Winston Direct marketing and the law : what managers need to know
Arthur Winston Direct marketing and the law : what managers need to know
Arthur Winston Direct marketing and the law : what managers need to know
Arthur Winston Direct marketing and the law : what managers need to know
Arthur Winston Direct marketing and the law : what managers need to know
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Direct marketing and the law : what managers need to know

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The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.

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Direct marketing and the law : what managers need to know, Arthur Winston

Jazyk
Rok vydania
1993
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Titul
Direct marketing and the law : what managers need to know
Jazyk
anglicky
Vydavateľ
Wiley
Rok vydania
1993
Väzba
mäkká
ISBN10
0471519936
ISBN13
9780471519935
Série
Štítky
Náučná literatúra, Byznys, Biznis & Manažment, Marketing & Predaj, Marketing a PR
Anotácia
The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.