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The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.
Nákup knihy
Direct marketing and the law : what managers need to know, Arthur Winston
- Jazyk
- Rok vydania
- 1993
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- Titul
- Direct marketing and the law : what managers need to know
- Jazyk
- anglicky
- Autori
- Arthur Winston
- Vydavateľ
- Wiley
- Rok vydania
- 1993
- Väzba
- mäkká
- ISBN10
- 0471519936
- ISBN13
- 9780471519935
- Série
- Anotácia
- The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.