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Viac o knihe
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.
Nákup knihy
Mass communication research methods, Kolektív autorov
- Jazyk
- Rok vydania
- 1998
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- Titul
- Mass communication research methods
- Jazyk
- anglicky
- Autori
- Kolektív autorov
- Vydavateľ
- Macmillan
- Rok vydania
- 1998
- Väzba
- mäkká
- ISBN10
- 033361710x
- ISBN13
- 9780333617106
- Série
- Štítky
- Náučná literatúra
- Hodnotenie
- 4 z 5
- Anotácia
- Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.