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There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
Nákup knihy
Humanizing B2B, Paul Cash, James Trezona
- Jazyk
- Rok vydania
- 2021
- Väzba
- (mäkká)
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- Titul
- Humanizing B2B
- Jazyk
- anglicky
- Autori
- Paul Cash, James Trezona
- Vydavateľ
- Practical Inspiration Publishing
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 152
- ISBN10
- 178860251X
- ISBN13
- 9781788602518
- Série
- Kategórie
- Štítky
- Byznys
- Hodnotenie
- 4,25 z 5
- Anotácia
- There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.